绿壮生物科技有限责任公司创业计划书 从事绿色双功能抗体饲料添加剂的生产、包装和销售.docVIP

PAGE PAGE 1 参赛作品：绿壮”牌绿色双功能抗体饲料添加剂 公司名称：绿壮生物科技有限责任公司 团队名称：GP创业团队 指导老师：张蓓 目 录 作品概要···················································· 1 公司概述与公司管理·········································· 1 公司概况································································· 1 组织架构································································· 1 部门职能································································· 2 员工发展计划····························································· 2 领导层设计······························································· 3 酬薪体系································································· 3 产品概况···················································· 4 产品描述································································· 4 生产与研发······························································· 6 产品特性································································· 9 申请专利时间表·························································· 10 生产管理部分··············································· 11 战略规划····················································19 市场分析····················································19 第一部分：····································································19 总体分析······························································19 宏观环境分析··························································20 中观环境分析··························································21 微观环境分析··························································23 SWOT综合分析························································25 第二部分：····································································26 （一） 市场调研······························································26 （二） 选择目标市场··························································27 （三） 产品定位······························································28 （四） 传播定位······························································28 （五） 市场计划······························································29 七、 营销