Establish brand preference分析和总结最新分析和总结.docxVIP

Establish brand preference Manufacturers can establish brand preference by catering to needs of diverse markets. By Birgitta Van den Driessche, Global Product Manager, Personal Care, Avery Dennison Performance Tapes Diaper closures can be a powerful way for diaper manufacturers to brand their products. There are high tier closures and more economical value closures, and within these two broad categories lies a range of areas where manufacturers can customize according to market preferences. Customize right, and your brand will be the darling of your targeted segment. So, how do you customize? Let’s take a look at some of the closure variables available to diaper manufacturers, such as cost, material, closure type, peel value, feel and noise. Some market segments are obvious targets for certain variables, while others will require a close look at your demographics. Closure Selection As the term implies, high tier closures will have a higher cost component than value closures. Accordingly, they are most often specified for premium diapers, both adult and baby. Nonwoven closures are high tier. Preferred for their softness, they come in a variety of grades and with options such as an elastic feature. The closures can be customized to suit a manufacturer’s sp ecific degree of desired softness and flexibility for its premium diaper lines. Value tier closures are often constructed of plastic and might employ a traditional type of closure adhesive or a hook and loop configuration. The plastic closures can be produced with a shiny tape or embossed for a textured effect; or for those users who are concerned that a visual or tactile component might attract the baby’s attention and cause it to play with the closure, more discrete tape surfaces are available. Preference for peel value, the force required to open or close the diaper, varies from one geography to another. In some regions, users may favor a closure that calls for more force to open than that preferred by user