职场实用英语交际教程（高级） 教案 _Unit_6 Report a customer loyalty programme .pdf

Teacher’s book for VETS advanced Unit 6 Report a customer loyalty programme Starting up About the unit A customer loyalty programme is a system that rewards customers for their purchases and business. This can be in the form of points, discounts, or privileges. The main purpose of a loyalty programme is to encourage customers to keep coming back and continue doing business with the company. In this unit, by helping the staff featured in the course book to present a VIP customer loyalty programme, Ss will develop the skills they need to develop this kind of programme. Teaching objectives In working through this unit, Ss should learn how to:  note down and analyse specific information about a customer loyalty programme and market research, including the programme’s purposes, incentives, and customers’ characteristics (Set the task Prepare for the task);  list two to three key points you need to consider when making a customer loyalty programme (Develop the strategies);  report a customer loyalty programme (Fulfil the task To extend). Teaching suggestions The T can present this unit in different ways. A product-oriented approach is suggested. With this approach, the T can guide Ss through the output task by showing them how to identify and utilise relevant information about customers and how to report a customer loyalty programme. Motivating: Ask Ss to discuss what information should be included in a customer loyalty programme Enabling: Scenario  Introduce the “Scenario” and elicit key information about the task, e.g. who the people are and what their roles are, the current market performance of the Forever Young Fitness Centre, etc.  Guide Ss to have the discussion in pairs and get them to think about what preparations they would make before presenting the VIP customer loyalty programme.  Explain the career tip. Set the task  Let Ss listen to