苏宁小店社区便利店物流运作模式研究.pdfVIP

苏宁小店社区便利店物流运作模式研究 摘 要 自2017年3月起，新零售开始了高速井喷式的崛起。电商大亨将目光转向线下实体 店，使便利店与新零售相结合，如京东便利店、天猫小店、苏宁小店等一大批新零售 便利店开始出现。但随着市场容量日益饱和，竞争开始加大，不同模式的社区便利店 开始暴露出不足之处。 本文以苏宁集团旗下的苏宁小店为研究对象，介绍了其现状以及物流运作模式， 并 把它与天猫小店、京东便利店和7- ELEVEn进行对比，找出其发展的优势与劣势。本文通过文献资料的整理分析和实地走 访部分苏宁小店，总结出苏宁小店具有门店与前置仓选址缺乏科学依据、物流基础设 施落后，专用运输车辆少、前置仓面积小，SKU数量难以满足顾客需求、采购管理与 库存管理不科学、订单配送及时性和售后服务态度有待加强等问题，还通过波特五力 模型对苏宁小店做了行业威胁分析，并提出利用科学技术提高选址科学性；与冷链企 业合作，解决冷链运输车辆不足问题；增加SKU数量，公开前置仓；改进采购模式，加 强库存管理；提高配送效率，提升售后服务等优化对策。 关键词：新零售；社区便利店；前置仓；020 III Study on logistics operation mode of community convenience store of Suning store Abstract Since March 2017, new retail has been on a rapid growth spurt.The e-commerce tycoon turned his eyes to offline physical stores and combined convenience stores with new retail, such as Jingdong convenience store, T-mall store, Suning store and a large number of new retail convenience stores began to appear.However, as the market capacity is increasingly saturated, the competition starts to increase, different models of community convenience stores began to expose the shortcomings. This paper takes Suning store of Suning group as the research object, introduces its present situation and logistics operation mode, and compare it with T-mall stores, JD convenience stores and 7-eleven to find out its advantages and disadvantages.In this paper, through literature analysis and field visits the Suning stores, summed up the Suning stores have store front warehouse site selection and the lack of scientific basis, logistics infrastructure backwardness, special transport vehicles, lead warehouse a