惠普企业价值与战略目标课件.pptVIP

the corporateobjectives for hp/vision-strategy/newhpway/corporate_objectives.htmhewlett-packardjune 25, 2002 customer loyaltyprofitmarket leadershipgrowththe corporateobjectives for hpemployee commitmentleadership capabilitiesglobal citizenship To provide products, services andsolutions of the highest quality andthe greatest possible value to ourcustomers, thereby gaining andholding their respect and loyalty.Underlying beliefs supporting thisobjective:– Our continued success isdependent on increasing loyalty ofour customers.customer loyalty– We must listen attentively tocustomers to truly understandtheir needs, then take theappropriate action.– Competitive total cost ofownership, quality and the way wedo business drives customerloyalty. To achieve sufficient profit tofinance our company growth,create value for our shareholders,and provide the resources weneed to achieve our othercorporate objectives.Underlying beliefs supporting thisobjective:– Profit is the responsibility of all.– Balance of long-term and short-term objectives is key toprofitability.– Profit allows us to re-invest in newand emerging businessopportunities.– Profit is highly correlated togenerating cash, which bringsmore flexibility to the business ata lower cost.– Profit enables the achievement ofour corporate objectives. To grow by continually providinguseful and significant products,services and solutions to marketswe already serve — and to expandinto new areas that build on ourtechnologies, competencies andcustomer interests.Underlying beliefs supporting thisobjective:market leadership– There are more places we cancontribute than we will be capableof contributing: we must focus.– To be average in the marketplaceis not good enough, we play towin.– We must be No.1 or No.2 in ourchosen fields. To view change in the market asan opportunity to grow; to use ourprofits and our ability to developand produce innovative products,services and solutions that satisfyemerging customer needs.Underlying beliefs