韩国SK电信针对联通的移动支付合作提案.pptVIP

Mobile Your Life：A Mobile Payment Solution For SKBy Wang Chen, School of Economics and Management Ma Linian, School of Economics and Management Li Gang, School of Economics and Management第一页，共二十三页。 OutlineNew competition situation of China Telecom Industry1.1The change of telecom operators’ income structure1.2The trend of the service evolution1.3Mobile payment is a smart choice for China Unicom 1.4SK has mature operation experience in Mobile Payment1.5Transportation and micro-payment is Feasible and Potential for China Unicom2.1Description of Transportation card service2.2Description of Micro-payment service2.3Criteria of choosing a long-term profitable strategy 3.1Market plan of the strategy 3.2Strategy for Phase 1, 2,3 in details3.3Establish commercial alliance to provide total mobile financial service for subscriberGoalWhy is Mobile payment? What is Mobile payment? How to Mobile payment? 第二页，共二十三页。 1.1 New competition situation of China Telecom IndustryBefore the reformAfter the reform3G Brand Network licenseTD-SCDMAWCDMACDMA2000BrandTechMarket Share of income Market Share of mobile subscribersSource：Information and Technology Industry Department of PR. ChinaAfter the reform of telecom industry, China Mobile still seize the dominant position, although TD-SCDMA has some disadvantage comparing with WCDMA and CDMA2000. launching 3G service, all the operators release their 3G brands and try to create their advantage in the 3G service. Specially for China Unicom, it launch its 3G brand as “WO” as last one.Fixed operator第三页，共二十三页。 1.2 The change of telecom operators’ income structureSource：Annual report of CMCC, Vodafone, Verizon, Ericsson business consulting technology.cgap.orgWith 3G coming, Data service and Value-Add service seize more and more important place in operators’ service structure and contribute more and more in the income structure;With the price of voice service falling, the operators will more and more depend on VAS to keep income increasing.第四