英语专业毕业论文开题报告.docVIP

英语专业毕业论文开题报告 论双关语在英语广告中的汉译技巧 论双关语在英语广告中的汉译技巧 PAGE 6 PAGE 5 B.A. Thesis Proposal B.A. Thesis Proposal 学士学位论文开题报告 邯郸学院外国语学院 School of Foreign Languages of Handan 论文题目： 论双关语在英语广告中的汉译技巧 Title： On the Translation Skills of Puns in English Advertisements 专 业： 英 语 　 指导教师： 王红超 班 级： 2005级英语本科（2）班 学 号： 014001052021 姓 名： 贾秀卿 1) An introspective (thoughtful, deep in thought) way of discussion for this paper; 2) A deductive method for this paper; 3) An inductive approach for this survey; 4) An illustration method in this paper; 5) A classification approach for this survey 1.2 Literature Review In order to have a more complete picture about the issues I examine, I decide first to do a state-of-the-art type of study. Nida. Eugene A On Translation has proposed the theory of “dynamic equivalence translation”, later called “functional equivalence translation”, which means that target language receptors must not only know how the original receptors must have understood the context of the text, but they should also be able to appreciate some of the impact and appeal which such a text must have had for the original receptors. Moreover Jin Di in his work On Translation proposed that the effectiveness of a message is also dependent upon the type of receptors involved in the process of communication. As messages are designed for larger and larger groups of people, there is usually a considerable fall-off in the impact which such a message may have on anyone individual. Advertisers are certainly aware of this issue in effort to make their advertisements sound personal. It may be better to think that in puns translating one not only has to represent the complete content of the origina