Ted演讲稿：如何发现企业的竞争优势（How to discover your businesss competitive advantage）（中英对照）.docxVIP

Ted演讲稿：如何发现企业的竞争优势 How to discover your businesss competitive advantage 从零开始创办一家像银行这样大的公司需要什么？社会企业家Cristina Junqueira在她的祖国巴西联合创立Nubank时就是这样做的，她将人们在传统银行面临的挑战（如排长队和等待时间）视为采取不同方法的机会。这是一堂关于倾听“客户痛苦”如何转化为竞争优势的课，甚至可以颠覆一个需要改进的停滞行业。 What does it take to start something as big as a bank from scratch? Social entrepreneur Cristina Junqueira did just that when she cofounded Nubank in her native Brazil, identifying the challenges people faced at traditional banks (like long lines and wait times) as an opportunity to take a different approach. Its a lesson on how listening to customer pain can turn into your