Unit 5 How Advertising Works 知识点导学案 高三英语人教新课标选修九.pdfVIP

Book 9, Unit 5, How Advertising Works ( ) 导学案 教师版 一、 本单元授课范围、知识点、重点、难点、易错点 1．授课范围：Book 9, Unit 5, How Advertising Works 2．知识点： (1) Important words: generate,response, stereo.Partly,sheet, spokesman, litre,mature, fashion, dishonest,alcoholic,tobacco,promote, immoral,decent,ethics,ethical,offending, beware, consumer, trustworthy (2) Important phrases: turn…into, fit…into, rely on, have no use for, make sense, hand over, keep in mind, be worthy of, be exposed to, be great for doing sth., be flooded with, in response to, raise the money, inform sb. of sth., keep sb. Informed, over time (3) Useful sentences: 1. (Para.1 ofP42) Even some of the casualgarmentswe wear have brand names attached to them which turn us into walking advertisements. audience, in other words the people the advertisement intends to persuade. relies on visual effects. 4. (Para.3 ofP49) When itcomes to advertising,consumers need to be educated about techniquesused by advertisersso theycan judgethe claimsforthemselves and not blindly accept everything that is said in advertisements. 5. (Para. 3 of P49) As we are flooded with advertisements in our modern world, many schools believe it is their duty to educate students about advertising. (4)Confusing points: 1) be exposed to; expose sth. /oneself to sth. 2) fit into/in 3) basis; base 4) worth, worthy,worthwhile 和 (5)Grammar: The Object Complement 复习宾语补足语（ ） 二、 如何强化重点（具体策略） 策略一：通过词汇拓展掌握本单元的重点单词，并达到扩大词汇量的目的。 策略二：学习完重要知识点后要及时进行复习巩固，可通过口头翻译、笔头翻译、 造句、听写等形式检查学生对知识点的掌握情况。 策略三：改编阅读理解的练习，既加深学生对课文理解，又培养学生的阅读理解 技巧。如： 阅读本单元第一篇课文，完成下列习题： 1. The sentence “Adolescent boys are more likely to buy computer games than any other group” (Para.3, Page 42) implies _____. A. it is likely that adolescent boys are the target audience of computer games ads B. adolescent boys always buy more computer games