《菲利普科特勒的“市场营销”讲义》.pptVIP

Chapter 3Winning Markets:Marketing Management Tenth Edition第一页，共十九页。 ObjectivesCorporate and division strategic planingBusiness unit planningThe marketing processProduct level planningThe marketing plan第二页，共十九页。 Market-Oriented Strategic PlanningObjectivesSkillsResourcesOpportunities第三页，共十九页。 Market-Oriented Strategic PlanningObjectivesSkillsResourcesOpportunitiesProfitandGrowth第四页，共十九页。 Corporate Headquarters PlanningDefine the corporate missionEstablish strategic business units (SBUs)Assign resources to SBUsPlan new business, downsize older businesses第五页，共十九页。 Strategic-Planning, Implementat