浅析重庆荣昌永辉超市生鲜物流配送问题及对策.pdfVIP

摘 要 近年来，我国物流配送管理发展较快，但是不得不承认，与国际先进水平相 比，整体水平尚处于较低层次。永辉超市成立于2001 年 3 月，多年来，公司以 生鲜农产品引进现代超市，以开拓全国市场为目标，不断提高集约化水平和自我 滚动发展的扩张能力。多年来的实践证明，把配送中心建成多功能、集约化、低 成本的供货枢纽，以及运用信息技术来重组和提升超市的供应链管理，是连锁经 营的核心战略，也是支撑连锁超市超常规发展的重要条件。本文从永辉超市生鲜 物流配送的成功运营出发，分析我国连锁超市物流配送发展存在的几大问题，提 出了我国连锁超市物流配送代化发展的对策。 [关键词]物流配送；永辉超市；生鲜配送；问题；对策 1 Abstract In recent years ， Chinas logistics and distribution management development faster ， but had to admit that ， compared with the international advanced level ， the overall level is still in the lower level. Yonghui supermarket was founded in March 2001 ， over the years ， the company to fresh agricultural product introduction modern supermarket ， to develop the national market as the goal ， and constantly improve the level of intensive and self rolling development of capacity expansion. Years of practice has proved that the distribution center built multifunctional ， intensive ， low cost of supply hub ， and the use of information technology to reform and promote the supermarket supply chain management ， is the core strategy of chain operation ， but also support the supermarket chain super conventional development important condition.Starting from the successful operation of the Yonghui supermarket logistics and distribution ， this paper analyses the problems existing in the development of China chain supermarket logistics distribution ， and put forward the Countermeasures of our country chain supermarket logistics distribution generation development. Keywords: Logistics distribution; Yonghui supermarket; fresh distribution; problems; Countermeasures