模板素材广告数据分析公司eyeblaster的案例.pptxVIP

模板素材广告数据分析公司eyeblaster的案例第1页/共30页 AgendaIndustry ChallengesEyeblaster Analytics – Key ComponentsCampaign MonitorOne-click ReportingReport GeneratorCustom Report BuilderPlug-in for ExcelData Feeds Service第2页/共30页 Pain PointsOverwhelming amount and variety of dataHard to draw quality conclusionsMulti-channel campaignsOffline vs onlineDigital channels (search , display, mobile)Ad serving platformsDisparate reporting systems第3页/共30页 Eyeblaster AnalyticsMaking data actionableMetrics for real business objectivesReliabilityTOP 10User interfaces of 2008第4页/共30页 Making Data ActionableCampaign MonitorReport GeneratorPlug-in for ExcelData Feeds ServiceOne-click ReportingCustom ReportBuilder Service第5页/共30页 ROICostConversion tagsMetrics for Business ObjectivesDeliveryImpressionsClicksUniqueSite/Publisher overlapEngagementDwellInteractionExpansionVideo playback第6页/共30页 Site OverlapAccurately measure unique users by each publisherWhen do publishers overlap to deliver multiple impressions to same userCheck your media buy: which publisher is overlapping with whichBack to Metrics slide第7页/共30页 Dwell TimeGo beyond interactionBuild brand moments Measure brand engagement第8页/共30页 What is Dwell Time?average number of seconds the user engaged with the ad including mouse-on-ad,user initiated expansion,user initiated video  timed custom interaction第9页/共30页 How it WorksBack to Metrics slide第10页/共30页 Day of the week* Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec.On average, weekday Dwell Time is 10 seconds longer than weekends*1 min第11页/共30页 Hewlett Packard: 2008Amazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do?Digital Design Professional“ ”第12页/共30页 Making Data ActionableCampaign MonitorReport GeneratorPlug-in for ExcelData Feeds ServiceOne-click ReportingCustom ReportBuilder Service第13页/共30页 Campaign MonitorCampaign insights in real tim