商务英语-书旗小说的运营模式优势分析及启示.pdfVIP

书旗小说的运营模式优势分析及启示 摘要：随着科技快速发展，人们正处于大数据新媒体时代。生活的快速节奏，促使人们的 阅读习惯从传统的纸质文本阅读发展成PC阅读，促使人们的阅读方式被碎片化。由此，以 移动智能终端为载体的阅读类APP大量崛起，多种类型的阅读类APP涌现，我国移动应用市 场逐渐变成一片“红海” 。由于阅读类APP的激烈竞争，应用软件呈现出单一性，同质化现象 严重。在而在这一片“红海” 中，书旗小说APP脱颖而出。 本文以书旗小说APP为研究对象，借助文献分析、案例解剖、理论抽象等研究方法，试 图进行系统的研究，旨在分析其运营模式优势，挖掘其独特创新之处，由此思考得到启发 ，为其他移动阅读类APP的运营模式提供可参考的建议。 关键词：移动阅读；书旗小说；运营模式优势；启发 i The Analysis of Advantages of the Operating Model of Shuqi APP and Its Enlightenment Abstract With the rapid development of the technology, people are in the age of Big Date and New Media. The fast-tempo life drives people to change from the traditional reading model to mobile reading, which foster the way of reading to be fragmented. As a result, the mobile intelligent terminal as the carrier, a large numbers of the reading APPs have emerged in China’s mobile-apps market which develops gradually a “red sea”. Because of the hotly competition, reading APPs are filled with homogenization and monotony. However, Shuqi come out on top. This paper aims to make a systematic research on Shuqi APP with the method of theoretical analysis as well as the case study and so on. For the purpose of figuring out advantages of the operating model and excavating its peculiarity, the paper gives the enlightenment to other reading APPs. Key words: mobile reading; Shuqi APP; advantages of the operating model; enlightenment ii Acknowledgements First and foremost, I would like to express my heartfelt gratitude to my supervisor, Ms Zeng, both for her intellectual guidance and for her warm and constant encouragement during the pr