商务英语-基于SWOT对水滴阅读的现状和前景的分析.pdfVIP

基于SWOT对水滴阅读的现状及前景的分析 摘要：当今社会，自媒体发展迅速，微信公众号有着极大的粉丝群。学习英语在当 今具有竞争优势，而通过阅读名著来提高英语水平的方法是值得推荐学习的。在此 篇文章中，作者将以水滴阅读公众号为例， 首先介绍诸如产品定位，功能介绍等基本信息，再从宏观层面介绍当今社会微 信公众号整体情况来分析探究其发展现状，然后通过现代营销中经常用到的“SWOT ”分析来评估水滴阅读的发展前景的一系列利弊条件，机遇与威胁。 最后得出水滴阅读应该做到从强化对接意识，注重经营管理，提升品牌价值， 使用多种运营手段以扩大知名度与潜在客户群。 关键词：英语阅读；水滴阅读公众号；swot分析法；发展前景 ii An Analysis on the Current Situation and Prospects of Dida Reading Based on SWOT Abstract In todays society, the media has developed rapidly, and the WeChat official accounts have a huge fan base. Meanwhile there exist a tendency that the English reading official accounts are variable. Nowadays learning English has a competitive advantage, and the way to improve your English by reading masterpiece is worth recommending. In this article, the author will take the Dida Reading as an example. Firstly, it introduces its basic information, such as product positioning, instruction. Then by analyzes the development of the WeChat official account in todays society and the requirements of learning society, it explores its development status. Then through the SWOT analysis which often used in modern marketing to assess the pros and cons, opportunities and threats of the Dida Reading. Finally, it is concluded that the Dida Reading should be based on strengthening the docking awareness, focusing on business management, enhancing brand value, and using a variety of operational methods to expand visibility and potential customer base. Keywords: English reading; Dida Reading; SWOT analysis; Prospects iii Acknowledgement Time flies, my college life