商务英语-粉丝经济中追星消费情况调查报告.pdfVIP

粉丝经济中追星消费情况调查报告 摘要：粉丝经济泛指架构在粉丝和被关注者关系之上的经营性创收行为，被关注者多为明 星、偶像和行业名人等。泛娱乐时代下，粉丝群体基数不断扩大，粉丝经济快速发展，网络 时代的快速传播将群体效应发挥最大化。随着经济发展和消费观念转变，人们越来越倾向于 在追星过程中进行消费。在粉丝群体低龄化的情况下，会出现非理性的消费行为。随着亚文 化的盛行，粉丝文化与粉丝经济密不可分。 本报告主要以我国粉丝群体为调查对象，通过问卷调查、数据分析等方法，了解我国粉 丝群体追星消费现状、其影响因素以及粉丝对待追星消费的态度，分析粉丝群体追星消费存 在的问题、粉丝经济的发展存在的机遇与挑战，并针对存在的问题提出建议以促进粉丝经济 更健康地发展。 关键词：粉丝经济；追星消费；粉丝群体; 粉丝文化 ii A Report of Survey on Consumption of Star Worship in Fan Economy Abstract The fan economy generally refers to the profit-making behavior based on the relationship between fans and followed people who are mostly stars and industry celebrities. In the era of pan-entertainment, the fan base is constantly expanding, and the fan economy is developing rapidly. The group effect will be maximized by the fast spread on the Internet. With the development of economy and the change of consumption concept, people are increasingly inclined to consume in star-worship. Under the circumstance of many underage fans, irrational consumption behavior will appear. With the prevalence of subculture, the fan culture and fan economy are inseparable. The report aims at different fan bases. Throughout questionnaire distribution and data analysis, it tries to analyze current star-worship consumption of fan groups in our country, possible favorable factors and fans’ attitudes towards star-worship consumption, and finally finds out the problems in star-worship consumption, and opportunities and threats in the fan economy, and gives some corresponding suggestions regarding existing problems to healthier development of fan economy. Key words: fan economy; star-w