商务英语-欧洲足球五大联赛对中国球迷的市场吸引度调查.pdfVIP

欧洲足球五大联赛对中国球迷的市场吸引度调查 摘要：近年来，随着足球产业的不断发展，人们在业余时间观看足球比赛已经 成为主流的娱乐休闲方式之一，特别是欧洲五大联赛，目前已经成为全世界最 受关注的足球赛事，其影响力甚至能达到四年一届的奥运会以及足球世界杯 水平。 欧洲五大联赛凭借着强大的影响力在全世界范围内收获了不少的观众，其 中包含不少的中国观众。欧洲五大联赛在中国的受欢迎程度远远超过其他地区 的足球联赛。火爆的球场氛围、众多的球星、赛场上球员的激烈对抗、世界名 帅间的战术较量，都是五大联赛在中国受到热捧的重要因素。而国内观众对五 大联赛内各项赛事间的偏好也是截然不同，其中英格兰超级联赛（以下简称英 超）以其出色的运营模式，在国内的火爆程度更是居于五大联赛之首。 本调查报告基于对中国各年龄层段人群发放的问卷，对五大联赛在中国观 众中的受欢迎程度进行详细的分析，以此作为足球联赛间的商业化因素的参 考，探究五大联赛的运营模式能在中国乃至全世界取得成功的原因。 关键词：五大联赛；英超；商业模式；商业化 ii A Survey on the Market Attractiveness of the Five Major European Football Leagues towards Chinese Fans Abstract In recent years, with the continuous development of the football industry, people watching football games in their spare time has become one of the major entertainments and amusement methods. Especially the five major European football leagues, they have become the most watched football games in the world, whose influence can reach the level of the Olympic Games and the football World Cup which takes place every four years. The five major European football leagues, with their strong influence, have got lots of audiences, including many Chinese audiences. The flourishing atmosphere on the court, the numerous football stars, the intense competition among the players, the tactical contest among the worldwide famous coaches, all of these are important factors of them being popular in China. The preference of domestic audience for the games is also quite different among the five leagues. The England Premier League (hereinafter referred to as Premier League) is at top of the five major leagues in terms of its excellent business mode. This research is based on a questionnaire issued to people of different age groups in China, and it analyzes the reasons of the popularity of the five major leagues in China as a reference