礼貌原则在商务英语信函写作中的应用研究.pdfVIP

A Study of Polite Principles in Business English Letters Abstract In recent decades, with the booming of global economy, Chinese market economy goes through development and the international business activities of Chinese enterprises are becoming more and more frequent. Business English letters are generally seen as one of the most efficient tools for business communication, which exert a significant role in business trade. Based on a combination of the classical polite principles and business English letters, the paper aims to explore the application of polite principles in business English letters, allowing people to make best use of these principles to reach their goals in the international business trade and leave a favourable impression on business partners. And the main significance of this paper lies in having a better understanding of how polite principles are applied in business English letters. This paper consists of five chapters. The first chapter introduce the research background, methods, purposes and targets. The second chapter presents previous study of domestic and foreign polite principles. The third chapter illustrates basic concepts of polite principles and business English letters. The fourth chapter has a rough analysis of polite principles in business English letters. The last chapter draws a conclusion about this paper, discusses its major findings, notes several limitations and provides some proposals for further research. Key words: polite principles business English letter characteristics 礼貌原则在商务英语信函写作中的应用研究 摘要 近十几年来