国际市场营销4consumerbehavior.pptxVIP

Analyzing Consumer Markets and Buying Behavior ObjectivesInfluences on Buying BehaviorBuyer Decision Making Case: EFFEM’s pets and their owners cats---eat what they like leave what they dislike Dogs---eat almost anything eat it quickly Cats’ food---- pleasure, variety Dogs’ food--- volume, ease of consumption owners ----- promotion ---christmas day card + can Marketing Stimuli: Other Stimuli Buyer’s blac