KFC与学校食堂的经营理念对比.docx

The marketing concept of KFC and canteen KFC always be so polited to costumers, and they also have patient to solve all the problems for us. But school canteens don’t have patient to students sometimes. And they always don’t answer us clearly. Markting concept according to which a firms goals can be best achieved through identification and satisfaction of the customers stated and unstated needs and wants. Production concept is the idea that consumers will favor products that are available or highly affordable. And the selling concept is a traditional concept of marketing. In traditional concept emphasis was on only selling the product. Marketers would not bother about customers wants and would think that customers would buy whatever is offered to them. Marketing research was not given any importance. Emphasis was only on production and selling the product. KFC marketing concept include three parts.One, The enterprise culture marketing, according to culture refers to the marketing concept, using the civilization and the tradition, moral and law culture idea such as product promotions. Different culture there is a large difference between countries and regions, enterprise only eliminate cultural differences in global marketing, integrated into the local culture to carry out transnational operation. Two, management refers to the end of the business operators and the staff in the face of the market and competition should be full of sense of crisis, realize the enterprise has the end, the end of the product has, enterprise heyday, often also lays the biggest crisis.Three, The important feature of the brand marketing idea is different from the competitors uniqueness. McDonalds trademark design: red at the bottom, golden M pattern, form the unique arches, you can have been identified in many store brands. Here, it applies the principle of the color psychology, the collocation of titian callback, in particularly striking at the same time, al