2022考研英语阅读海尔海阔天空.pdfVIP

本文格式为Word版，下载可编辑 2022考研英语阅读海尔海阔天空 Haier and higher 海尔海阔天空 The radical boss of Haier wants to transform theworld s biggest appliance-maker into a nimbleinternet-age firm 与众不同的海尔老总想将世界上最大的家电制造商改 造成一家矫捷的互联网时代的公司 NO URINATION or defecation in the working area. That admonition was among 13 rules thatmanagers felt necessary to post on the walls of a shambolic fridge factory in Qingdao in theearly 1980s. 上世纪八十年月早期，一家位于青岛的冰箱制造厂车间 赫然写着：不许在车间大小便，厂长认为这对于已经陷入混 乱的工厂来说很有必要。 After several senior managers failed to turn it around, in 1984 the municipal government ofthe Chinese city appointed a young employee, Zhang Ruimin, as the firm s boss. 在一年几度换帅却无法扭转颓势的状况下，年轻的张瑞 敏临危受命出任厂长。 The gamble worked. Since then alousy local firm has turned into the world s biggest appliance -maker. 1 / 5 本文格式为Word版，下载可编辑 青岛市政府的这次豪赌收到了成效，随后这家濒临倒闭 的工厂一跃成为世界上最大的家电制造商。 Most thin of Chinese companies as peddlers of cheap, undifferentiated kit or mere copycats. 印象中，中国公司即廉价产品、低端元件、或山寨产品 的代名词。 In contrast, Haier is recognised globally for reliability and marketing know-how. 相比之下，海尔已赢得全球顾客的信任，并且精通市场 运作。 Mr Zhang had spent time in quality-obsessedGermany, where he observed that evenmanhole covers were precisely made and numbered. 张瑞敏曾到以品质著称的德国考察，他留意到在那里即 便只是一个一般的井盖都是精密制造的，还编上了序号， It made a deep impression. 这在他脑海里留下了深刻的印象。 Incensed that a fifth of the products his plant turned out were defective, in 1985 he handedout sledgehammers and joined employees in smashing 76 faulty fridges in public view. 随后，工厂生产的产品不合格率高达20%令他震怒;1985 2 / 5 本文格式为Word版，下载可编辑 年，他让生产出那些不合格产品的员工当众砸毁了 76