《乡村振兴促进法》实施背景下江苏省乡村旅游产品开发现状.pdfVIP

慧农业导刊 2023 7 期 Journal of Smart Agriculture 农业经济 DOI 10.20028/j.zhnydk.2023.07.017 乡村振兴促进法》实施背景下江苏省乡村旅游产品开发现状 丽 ， 南京旅游职业学院 南京 211100） ， ， ， ；水系品牌响， ；文化基础厚， 摘 要 江苏省乡村旅游资源充沛 具有较好的产品优势 空气水质佳 自然环境优质 本土特色鲜明 ；产品类型丰， 、问卷调查和数据分析， 、产品形式 人文积淀悠久 旅游资源多元。通过现场调研 可知现乡村旅游点存在空间分布不均衡 较单一、经营规范待提升、人力团队不稳定和配套设施不完善等问题，制约江苏省乡村旅游的发展。研究建议从政府、协会2 大主体入 手，提出顶层设计、文旅融合、统一管理和因地制宜等落地性策略。 关键词 乡村振兴；资源；乡村旅游；旅游产品；开发现状 中图分类号院F592.7 文献标志码院A 文章编号院2096-9902 渊2023 冤07-0069-05 Abstract 院 Jiangsu Province is rich in rural tourism resources, with good product advantages, good air quality, high -quality natural environment, famous water system, distinctive local characteristics, thick cultural foundation, long cultural accumulation, rich product types and diversified tourism resources. Through on-the-spot investigation, questionnaire and data analysis, it is known that there are some problems in rural tourism spots, such as uneven spatial distribution, single product form, business norms to be improved, unstable manpower team, imperfect supporting facilities and so on, all of which restricts the development of rural tourism in Jiangsu Province. The study suggests that starting with the two main bodies of the government and the association, this paper puts forward some landing strategies, such as top -level design, integration of culture and travel, unified management, adjusting measures to local conditions and so on. Keywords 院 rural revitalization; resources; rural tourism; tourism products; development status ，