lead英语新闻报道的结构.pptxVIP

英语新闻报道的结构;I. Introduction;;;5. If a dog bites a man, it is not news; if a man bites a dog, its (big) news. 狗咬人并非新闻，人咬狗才是（大）新闻。 …… ;News is an account of what is happening around us. It may involve current events, new initiative or ongoing projects or issues. But news is not only about what’s taking place of the day, it also concerns background analysis, opinions, human interest stories, etc. ;A. Identify news categories; Hard news is how journalists refer to news of the day. It is a chronicle of current events / incidents and is the most common type of news printed on the front page of a typical newspaper. ;硬新闻关系到国计民生以及人们切身利益 的新闻。包括党和国家的重大方针、政策的 制定和改变，时局变化，市场行情，股市涨 落，银根松紧，疾病流行，天气变化，重大 灾难事故等等。这类新闻为人们的政治、经 济、工作、日常生活的决策提供依据。 ; Soft news is a term for all the news that isn’t time-sensitive（时效性）, including profiles of people, programs or organizations, etc. ;软新闻：人情味较浓的社会新闻（社会花 边新闻、娱乐新闻、体育新闻、服务性新闻 等），形式上通俗，注重趣味性。它没有明 确的时间界定，多属于延缓性新闻，无时间 的紧迫性。它和人们的切身利益无多大关 系，向受众提供娱乐、开阔眼界、增长知 识、陶冶情操。 ;B. Identify news styles;II. News Structure;;;;;In a soft news story , however , the lead should present the subject of the story by allusion (暗示; 引喻 ) . This type of opening is somewhat literary (文学的 ). Like a novelist (小说家) , the role of the writer is to grab the attention of the reader. ;B. The 5 “W’s” and the H News articles, especially a hard news story, always include the essentials—who, what, where, when, why and how. Good news writing attempts to answer all the basic questions about any particular event in the first two or three paragraphs. ;Who is involved? Who made a scientific discovery? Who’s speaking at a forum? Who made the donation? Who organized the new staff group? (Not just names, but titles and brief backgrounds if necessary.) ;;;C. “inverted pyramid” structure;The Inverted Pyramid Form;;