滴露口罩Q4战役执行计划-0821.pptxVIP

滴露口罩Q4 市场部资料2017-8-20Dettol Mask 2017 Growth Strategy 滴露口罩增长策略Delivering the best air protection to the whole family.为家庭所有成员提供最好的呼吸保护Our VisionObjectives目标Dettol mask aims to be the category leader of children mask in 2017, which will lay a foundation of being a leader in adult mask market in 2018 2017年滴露口罩要成为儿童口罩品类的代名词，为2018年成为成人口罩的领导者打造基础Kids mask penetration via awarenessSources of growth增长点EC drive - Promotion pack (big pack) new channel 电商渠道拓展，电商专供促销装Offline distribution increase - Availability with clear regional and channel focus.线下渠道铺货增长campaign and new channel儿童口罩市占率增长，通过市场宣传活动和儿童大包装