知识管理概念与案例.pptxVIP

Knowledge Management: Concepts and CasesStephen Ruth, George Mason UniversityFirst Lecture: Why KM Makes a Difference in an Organization Leveraging Technology Series (ICASIT)Electronic Commerce (GMU,World Bank)IT in the European UnionIT and Organizational LearningHuman Engineering in IT DesignIT for Competitive AdvantageIT and Executive Information Systems Leveraging Technology Series (Continued)IT and Expert Systems Use Leveraging MultimediaTeaming in CyberspaceVirginia’s NetpreneursCybercorpKnowledge Management Possessing IT vs. Leveraging ITMost metrics are about possessionPossession is static; leveraging is dynamicPossession alone does not add valueLeveraging is a strategic issue; possession is operational Outline of This PresentationKM scope, definitions, brief historyLeveraging KM--examplesAcquiring knowledge, KM marketsKey ideas : Leonard-Barton, Davenport, Prusak, Koulopoulis, Nonaka, Stewart Outline of This PresentationCharacteristics of successful knowledge organizationsFive step approach to KMThe future BHAG’s Big, Hairy, Audacious GoalsGoodyear ($13 billion to $23 Billion in 5 years)Times Mirror--increase LA Times circulation by 500,000, a 50% jumpPG Increase company size by 100% in ten years More BHAG’sGE --be #1 or #2 in every market they serveBristol Myers --Double sales and earnings in seven yearsCampbell Soup--be seen as a peer of Coca Cola and Gillette Definition of Knowledge “Knowledge is a fluid mix of framed experience, contextual information, and expert insights that provides a framework for evaluating and incorporating new experiences and information. It originates and is applied in the minds of knowers. In the organization, Definition of Knowledge it often becomes embodied not only in documents or repositories but also in organizational routines, processes, practices, and norms” (Working Knowledge, p. 5) What Is So Special about KM?Seems to be far more than a fadComparisons: ES, MM, BPR, CASEMany large companies and organizations