商品管理宝典.pptVIP

Nike Buyer Training Course耐克买手宝典;Buyer Training Course:;零售流程;The Success Comes From The Logic 成功源于逻辑;Traditional Approach vs. “Financial Selling” Approach 传统方法与“财务式销售”方法;Part II;Retail Math Allows零售数学使你能够……;a Sell-through that is greater or less than average is a call to action.对高于或低于平均的售磬需采取行动。;a Sell-through that is greater or less than average is a call to action.;Nike benchmarks for Sell-through performance.耐克公司售磬的参照数据;Turnover indicates the number of times that an average stock has been sold during a given period.周转指在一定时期内平均库存被售出的次数。;Sell-through vs. Turnover售磬与周转;BUY TO SALES RATIO 投入产出比 This compares the style’s percentage to total sales against its percentage to total stock.用来比较某款在销售与買貨的比例。; STOCK TO SALES RATIO 库销比 库存 : 计划销售;GROSS MARGIN DOLLARS 毛利 Calculates how many dollars are profit 计算利润额;GROSS MARGIN % 毛利率 Reports what % of the sales dollars are profit 计算利润额;GROSS MARGIN DOLLARS 毛利率 (Change after markdown 降价后的变化);Markdown 降价;Markdown 降价;Space Productivity seeks to analyze the sales and profits generated from the square footage allocated to a store or product type.坪效是用来分析一个商店或产品类型单位面积的销售和利润。;Calculate Space Allocation by Turn由周转计算空间分配;The simple statistics paint the big pictures but they do not tell you which styles to buy. Your analysis must dig deeper to guide your style assortment. 简单的统计可绘出了宏观的蓝图……但统计并不能告诉你该买哪些型号。你必须深入分析来指引你选的产品类型。;Early sell outs 提早发货、售货 Size voids 尺码断档 Late shipments 晚到货品 Cancellations 取消订货 Visual merchandising 产品陈列 Retail obstacles 零售障碍 Sales per sq. feet 坪效;Part III;库存管理的要素;How to do sell-through analysis如何进行售磬率分析;Sell-through analysis-SampleHO’05 FW;STOCK TO SALES RATIO 投入产出比 6.5%:8.0%这是比较某个系列产品的销售占比和库存占比的关系.;你会希望销售占比和库存占比约接近越好 占小比例的生意部分可以“填入”更多的库存 占大部分比例，发展中的生意部分可以稍稍“饿”一点;TURN OVER周转率计算你的库存在这个季节中表现“周转率”是通过两个数字计算得出的：;WHAT IMPACTS TURN-OVER?什么因素影响周转率;Inventory Structure Analysis库存结构分析;Part IV; OPEN-TO-BUY refers to the dollars available for purchasing merchandise during a specified time period. 买货金额指在特定的时