2023年-供应链管理的策略架构 Word 文档.docxVIP

供鹰卷速管理的策略架情 A Strategic Framework for Supply Chain Management Anthony Han [Chopra Meindl] CH. 1-3 Rev. 2004 1 11 E5 Outline 铜I 要 A supply chain strategy framework (Chi) Two Process Views Cycle View Push/Pull View Achieving Strategic Fit and Scope (Ch 2) Supply Chain Drivers and Obstacles (Ch3) Trade-off Efficiency and Responsiveness 供鹰金速策略架情(Chl) 雨彳固IO占 Delivery; Product Variety Dell: Customization Compaq: Availability 7-Eleven: Convenience (Time/Place Utility) ^例： 沃瑞：每天低^羟品多檬 McMaster Carr： 次日送逵羟品多棣 Dell：客裂化 Compaq：现货性 7-Eleven： 便利性(日寺空^效用) How to Achieve Strategic Fit 如何逵到策略配遹 Understanding the Customer Understanding the Supply Chain Make Strategic Fit .瞭解客户 .瞭解供愿it .迤行策略配遹 Step 1: Understanding the Customer 瞭解客户 Lot size Nt量 Response time 回Jffi畤^ Service level 服矜水型 Product variety 多檬化 Price 僵格 Innovation 愈」新 Implied Demand Uncertainty 曙含的需求 不碓定性 Customer Demand Attributes 客户需求腐性 Impact of Customer Needs 客户需求的影警 Low High高 慎格 Price 回圃生 Responsi veness Customer Need 客户需求 11含的需求不定性 Implied Demand Uncertainty 洗衣粉 Detergent 流行服fP High Fashion Impact of Customer Needs on Implied Demand Uncertainty [Table 2. 1 p. 30_ Step 2: Understand the Supply Chain 瞭解供鹰金速 Supply Chain (Performance) Attributes 供鹰金速废责效)腐性 Response time 回畤^ Service level 服矜水型 Product variety羟品多檬性 Price Innovation 食」新 Supply Chain Responsiveness 供鹰回鹰性 前幺彖 Cost-Responsiveness Efficient Frontier成本-回鹰的效率 Cost-Responsiveness Efficient Frontier 成本-回鹰的效率 低高 [Wj Responsiveness 成本效率 Cost Efficiency ?Showing highest possible cost-efficiency for a given responsiveness level ?ss示tns固定回鹰水平上最高的成本效率 ?Upgrade by technology 由科技来提升 Step 3: Achieving Strategic Fit 元成略酉己 11含不定性 回鹰型供鹰 碓定性需求不碓定需求 回鹰性 策略遹合 Bari Ilia Dell Bari Ila-The Choice of Italy Strategic Positioning on the Frontier 前来彖上的策略 定位 低高 成本效率 回鹰化 效率化 14. Other Issues About Strategic Fit 策略配遹相^冏 Multiple products andcustomer segments Product life cycle Competitive changes over time Outsourcing and Alliances 多羟品^典多客群 羟品生命遇期 随著^^^化的兢事 外包典耳窗盟 Supply Chain Drivers an