中国电信怀化分公司农村市场营销渠道模式研究的中期报告.docxVIP

中国电信怀化分公司农村市场营销渠道模式研究的中期报告 摘要： 本文是中国电信怀化分公司农村市场营销渠道模式研究的中期报告。本研究的目的是通过对中国电信怀化分公司农村市场营销渠道模式进行分析，了解其现状、存在的问题和优化方向，为其制定合适的营销策略提供依据。研究采用了问卷调查和深度访谈相结合的方法，对怀化市10家中国电信服务网点的营销渠道模式和影响因素进行了探讨。研究结果表明，农村市场的电信服务需求日益增长，但由于人力、物力、财力方面的限制，现有营销模式存在着多方面的问题，如拓展渠道不够多样化、营销策略不够合理、客户服务不够到位等。为改进营销策略，研究提出了适宜的优化方向，如增加营销人员数量、加强渠道的多样性、制定个性化营销策略等。 关键词：中国电信怀化分公司；农村市场；营销渠道模式；问卷调查；深度访谈；优化方向。 Abstract: This paper is a mid-term report on the research of marketing channel modes in rural markets of China Telecom Huaihua Branch. The purpose of this research is to analyze the marketing channel modes in rural markets of China Telecom Huaihua Branch, to understand its current situation, existing problems and optimization directions, and to provide basis for its proper marketing strategies. The research adopts a combination of questionnaire survey and in-depth interviews to explore the marketing channel modes and influencing factors of 10 China Telecom service outlets in Huaihua City. The results show that the demand for telecommunications services in rural markets is increasing, but there are many problems in the existing marketing modes due to limitations in human, physical and financial resources, such as inadequate diversity of expansion channels, unreasonable marketing strategies and insufficient customer service. In order to improve marketing strategies, this research proposes appropriate optimization directions, such as increasing the number of marketing personnel, strengthening channel diversity, and formulating personalized marketing strategies. Keywords: China Telecom Huaihua Branch; Rural market; Marketing channel mode; Questionnaire survey; In-depth interviews; Optimization direction.