社会化媒体品牌建设外文翻译.docVIP

PAGE 毕业设计(论文)外文文献翻译 2013届 译文一： 建立一个品牌必须做对的一件事 译文二： 如何建立一个有效的社会化媒体品牌 PAGE 12 THE ONE THING YOU MUST GET RIGHT WHEN BUILDING A BRAND Patrick Barwise and Sean Meehan Yes, new media give us powerful tools and speed—but that’s not enough. As usual, marketers are turning hype into hyperventilation. This time, it’s about the supposed end of marketing as we know it, thanks to the rise of social media and the shift of power to consumers. But it’s wrong to think we’re entering a world in which traditional marketing activities, and brands themselves, will become irrelevant. In fact