辽宁农产品品牌建设发展制约因素研究.docVIP

沈阳师范大学学士学位论文 辽宁农产品品牌建设发展制约因素研究 PAGE PAGE II 摘 要 随着国家对于农产品品牌的日益重视，辽宁省积极响应国家号召，并结合自身所具有的优势出发，逐渐取得了诸多骄人的成绩。但与此同时，辽宁农产品品牌建设在获得长足发展的同时，也出现了许多亟待解决的问题。 本文主要从规范市场竞争、建立产业集群、扶持重点企业等方面入手，首先分析了辽宁农产品品牌建设发展的现状，其次探索了辽宁农产品品牌建设发展中的问题，具体有市场竞争混乱、品牌众多，规模小、缺少龙头企业带动；接着分析了造成这些问题的制约因素，具体有农业市场起步晚、市场机制不完善，未能形成产业集群，缺少良好的商业环境；最后，针对辽宁农产品品牌建设发展给出具体的对策和建议，具体有规范市场竞争、建立有效运行机制，调整产业结构、加快形成产业集群，扶持一批重点企业、带动市场发展。 关键词：农产品；品牌建设；农产品市场 Abstract As the country pays more and more attention to agricultural products brands, Liaoning Province actively responded to the country, combined with its advantages, and gradually achieved many impressive results. But at the same time, while the brand building of Liaonings agricultural products has achieved considerable development, there have also been many problems that need to resolve. This article mainly starts from the aspects such as standardizing market competition, establishing industrial clusters, and supporting key enterprises. First, it analyzes the status quo of the development of agricultural product brand building in Liaoning，then explores agricultural products brand construction in the development of the problems in Liaoning. Specifically, there are chaotic market competition and numerous brands. Small scale and lack of leading enterprises to drive; then analyzed the restrictive factors that caused these problems, specifically the agricultural market started late, the market mechanism was not perfect, the industrial cluster was not formed, and the good business environment was lacking; finally, the development of the brand of Liaoning agricultural products Specific countermeasures and suggestions are given, including standardizing market competition, establishing effective operating mechanisms, adjusting the industrial structure, accelerating the formation of industrial clusters, supporting several key enterprises, and driving market development. Key words: agricultural products; brand building; produce market PAGE