浅论比亚迪自主汽车品牌的市场营销策略.docxVIP

PAGE 2 PAGE 0 浅论比亚迪自主汽车品牌的市场营销策略 摘要 现如今新能源汽车的发展是大势所趋，而其存在着过多的短板，在这种情况下新能源汽车想要发展只有扬长避短，寻找与其相匹配的特定人群，进行宣传与推广，使其更好地发展。新能源汽车处于发展的初期，人们对其并不了解，同时也存在着诸多的顾虑，所以想要新能源汽车发展就应先找到特定的人群，形成目标市场，以此让更多的消费者认识并了解新能源汽车。传统的能源汽车在发展时也是从特定的消费者开始，最后实现普及的。基于此本文以比亚迪新能源汽车为主要研究对象，首先分析我国新能源汽车的市场现状以及A市新能源汽车市场现状，然后着重分析了比亚迪新能源汽车在A地区的营销环境，进一步探究了比亚迪新能源汽车营销战略，最后针对性的提出比亚迪新能源汽车A地区市场营销提升建议与对策，希望本文研究能为其它新能源汽车企业提供经验借鉴。 关键词：新能源汽车；比亚迪；营销战略  Abstract At present, the development of new energy vehicles is the general trend, but there are too many shortcomings, in this case, new energy vehicles want to develop only to maximize the advantages and avoid the disadvantages, to find a specific group matching with it, to conduct publicity and promotion, so as to make it better development. New energy vehicles are at the early stage of development, people do not know about them, and there are also a lot of concerns. Therefore, if you want to develop new energy vehicles, you should first find a specific group of people and form a target market, so as to let more consumers know and understand new energy vehicles. The development of traditional energy vehicles starts from specific consumers and finally achieves popularization. Based on this the paper to byds new energy vehicles as the main research object, firstly analyzes the market situation of new energy vehicles, as well as A city new energy automobile market present situation, and then analyzed the byd new energy vehicles in the marketing environment of A region, further explores the byd new energy automobile marketing strategy, and finally puts the byd new energy vehicles A regional marketing promotion Suggestions and countermeasures, hope this research can offer experience for other new energy automobile enterprises for reference. Key words: New Energy Vehicle; BYD; Marketing Strategy  目 录 TOC \o 1-3 \h \z \u 摘要 I Abstract II 1 引言 1 2 新能源汽车的市场发展现状 2 2.1我国新能源汽车市场现状 2 2.2新能源汽车市场发展的趋势 2 3 比亚迪新能源汽车A地区营销环境分析 3 3.1PEST环境分析 3 3.1.1政治环境分析