高职跨境电商人才培养模式探究.pdfVIP

第22卷第4期 山东商业职业技术学院学报 Vol.22 No.4 2022年8月 Journal of Shandong Institute of Commerce and Technology Aug.2022 高职跨境电商人才培养模式探究 齐丹 (驻马店职业技术学院，河南驻马店463000) 摘要：根据新冠疫情暴发以来跨境电商在国内市场中的网络零售情况 、市场动态以及近年来的人才培养 情况，跨境电商人才缺口巨大、人才质量标准日益完善。高职院校作为专业人才培养重地，其跨境电商专业在人才 培养过程中存在一些瓶颈，如人才培养目标不清晰、不深入，教学资源不丰富、不完善，师资力量不专业、不成体系， 实训环节不成熟、不全面等 。跨境电商人才培养模式可以通过优化跨境电商人才培养整体框架 、构建 “专业+行业” 校企共同体模式、构建 “导师+师傅”现代学徒制模式、优化跨境电商实践基地等对策进行优化。 关键词：高职;跨境电商;人才培养 中图分类号：G712 ；F724.6 文献标识码：A 文章编号：1671-4385( 2022) 04-0047-04 Research on Training Mode of Cross-border E-commerce Talents in Higher Vocational Colleges QI Dan (Zhumadian Vocational and Technical College, Zhumadian, Henan 463000, China) Abstract : According to the online retail situation of cross-border e-commerce in the domestic market since the outbrea of the COVID-19， market dynamics and talent training in recent years， there is a huge talent gap in cross-border e-commerce, and talent quality standards are increasingly improving. As the center for professional talent training， higher vocational colleges have some bottlenecks in the talent training process for their cross-border e-commerce majors, such as unclear and shallow talent training objectives, insufficient and imperfect teaching resources， unprofessional and unsystematic teachers， immature and incomplete training sessions， etc. The training mode of cross-border e-commerce talents can be optimized by optimizing the overall framewor for cross-border e -commerce talent training， building a “ professional + industry” school -enterprise community model， building a “ mentor + Master” modern apprenticeship model， and optimizing cross-border e-c