“一带一路”背景下中小型跨境电商企业管理模式探究.pdfVIP

对处彼貿 2023年第02期•总第344期 ［—带一路］ “一带一路”背景下 中小型跨境电商企业管理模式探究 黄小艳 （东华理工大学 ，江西南昌330013） ［摘 要］在新常态经济下 ，跨境电商作为一种新兴产业 ，已成为近年来快速发展的一种新的贸易形 式 。在 “一带一路”倡议下 ，跨境电商发展迅猛 ，不仅突破了时间和空间的物理限制 ，而且还促进了周 边国家的经济发 。从目前的经营模式来看 ，我国的跨境电商经营还面临着一些挑战 ，这将制约其发 ， 而寻求高质量发展之路则是其适应市场竞争 ，实现跨越式发展的必然选择 ，同时对中小跨境电商企业的管 理模式进行具体的探究。 ［关键词］一带一路 ；跨境电商 ；管理模式 ［中图分类号］F724.6 ［文献标识码］A ［文章编号］2095-3283（2023）02-0028-04 Exploration on the Management Mode of Small and Medium-sized Cross-border E-commerce Enterprises under the Background of the Belt and Road，， Huang Xiaoyan (East China University of Technology, Nanchang Jiangxi 330013) Abstract: Under the new norma economy, cross-border e-commerce, as an emerging industry, has become a new form of trade developing rapidly in recent years. Under the Belt and Road” initiative, the rapid development of cross-border e-commerce, which not only breaks through the physica limitations of time and space, but also promotes the economic development of neighboring countries. From the perspective of Chinas current business model, China’s cross-border e-commerce operation sti faces some cha enges, which wi restrict 辻s development, and seeking the road of high-quality development is the inevitable choice to adapt to the market competition and achieve leap-forward development. The management mode of sma and medium-sized cross-border e-commerce enterprises is explored specifica y. Key Words: Belt and Road; Cross-border E-commerce; Management Mode 一 、引言 相应的可行性优化策略以促进其健康持续发 。 “一带一路”倡议的提出和互联网新模式的快速推 二 、