沈阳市跨境电子商务发展现状及问题研究.docxVIP

PAGE PAGE 1 目 录 TOC \o 1-3 \h \u 24948 摘 要 2 24971 Abstract 3 2799 绪论 4 29440 1沈阳电商跨境贸易发展现状 4 10887 1.1沈阳跨境电商发展现状 4 8047 1.2我国跨境电商发展现状 6 28203 2 沈阳跨境电子商务贸易存在的问题 8 14799 2.1推销不足 8 11977 2.2贸易平台不完善 9 2524 2.3支付方式不规范 9 17805 2.4人才缺乏 10 31469 3 完善沈阳跨境电子商务贸易发展的策略 11 29669 3.1完善自贸区的基础设施建设与优惠政策 11 1630 3.2建立单一窗口，便利通关 12 15554 3.3培养专业的复合型人才 13 24157 3.4设立专门的自贸区跨境电商监管部门 13 16552 3.5加强与金融和保险机构的合作 14 17441 结论 14 31636 参考文献 15 3283 致 谢 16 沈阳市跨境电子商务发展现状及问题研究 摘 要 受全球金融危机与欧债危机影响，全球经济整体增长乏力，国际贸易市场需求大幅缩水，我国企业的出口举步维艰。跨境电子商务伴随着新技术革命的爆发应运而生，为我国企业出口构建了一种全新的形式，这种贸易形式将贸易与互联网信息技术绑定在一起，构建一个全新的便捷、开放、主动的贸易体系济体依托这个贸易体系实现贸易互联互通，也从大额、稳定的跨境贸易逐渐向小额的、真正实现买全球、卖全球。全球经贸易方式碎片化贸易形式转变。贸易流程不断精简化，企业与境外客户直接对接，中间商环节被跳过，出口成本大幅缩减。目前，沈阳参与跨境电子商务出口的企业数量众多，但其出口营销策略都存在弊端和短板，营销思路混乱而不清晰，营销策略逻辑性不强，严重阻碍沈阳跨境电商企业开展国际营销，开辟海外市场，因此对沈阳跨境电子商务企业的出口营销策略进行梳理和分析就显得十分重要。 关键词：跨境电子商务；国际贸易；企业出口；沈阳 Abstract under the influence of the global financial crisis and the European debt crisis, the global economic growth is sluggish, and the demand for international trade market has shrunk. Cross-border e-commerce with new technology revolution came into being, build a new form for the export of Chinese enterprises, this form of trade information technology and Internet trade will bind together, build a new convenient, open, active trading system economy, relying on the trading system to achieve trade interconnection, from cross-border trade large and stable gradually to small, truly global buy and sell worldwide. The global pattern of trade fragmentation has changed. The trade process is constantly simplification, the enterprise and the overseas customers are directly butted, the middle business links are skipped and the export cost is greatly reduced. At present, a large number of Shenyang to participate in cross-border e-commerce export business, but its export marketing strategy have shortcomings and short board, marketing ideas and marketing strategies of confusion is not clear, the log