新编剑桥商务英语Module_11.docx

Module 11 Useful language from Module 11 wordlist ascend/ascent descend/descent go down middlemen break-even total disparity go up overheads change hands factor gross domestic peak charities fall product remain stable crash fluctuate increase rise decline fluctuation level out soar decrease freight mark-up Expressions another reason for as as a result of because due to the fact that in response to your enquiry about... at present the company seems to be performing well/badly on the one hand...but on the other... one advantage/disadvantage is that... one other thing to consider is... despite…I would still suggest that... overall, I would strongly recommend that... the fact that...makes this a good/poor investment opportunity. Module 11.1 Ethical economics Coffeenomics reading First ask the class what they think the section title, Ethical economics, means or refers to Students then work in pairs to brainstorm a list of stages in the process of making coffee. Take answers afterwards from the class and build up a complete list on the board. Possible answers coffee grown coffee picked coffee transported coffee packed coffee sold and shipped coffee sold on to shops coffee bought and drunk Before students start exercise 2, ask them to look at the title of the article on page 107, Coffeenomics, and say which two words have been combined to make this (unreal) word. The words are coffee and economics. Students then study the four visual aids from a presentation and find the missing facts and figures in the article. Answers 1 10p(pence) 2 15 3 50 4 50 5 rent 6 service charge 7 coffee 8 1.26 3 Students complete the text with sentences A-F. Answers 1 B 2 A 3 F 4 E 5 C D is the extra sentence. Financial and trade terms vocabulary 4 Students match the words in bold from the article to the definitions. Answers 1 middlemen 2 disparity 3 change hands 4 overheads 5 factor in 6 break-even total 7 mark-up 8 freight 9 gross domestic product 10 charities Extension