黑龙江省农业旅游发展模式探析.docxVIP

黑龙江省农业旅游发展模式探析 摘要：20世纪80年代以来，随着农村产业结构的调整，农业观光旅游项目的设计与开发，成为农村地区发展旅游业的重要渠道，并为第一与第三产业的结合找到了一个重要的切入点。随着生态旅游的展开，农家旅馆在我国经济发达地区的悄然兴起，并成为乡村度假的重要承载。农业旅游实现了从观光到度假旅游方式的升级，并成为我国广大农村发展第三产业的一条重要途径。本文深入研究国内外农业旅游开发情况，积极借鉴国内外农业旅游发展经验，系统地阐述了农业旅游的概念、特点、功能、开发模式。采用实地调研法，详细了解并剖析了黑龙江省开展农业旅游的条件，分析了黑龙江省独特的农业旅游资源、便利的区位交通、良好的经济形势和有力的政策支持以及游客对农业旅游的实际需求状况，在此基础之上阐述了大庆农业旅游开发的可行性与必要性。通过对发展现状的分析发现了在基础设施建设、农业旅游规划、从业人员素质、宣传推广等方面存在不足之处，并提出了具体的对策建议。同时采用问卷调查的方式，对大量游客进行了调查走访，结合人口特征、空间距离等因素对黑龙江省农业旅游市场进行了市场细分和市场定位，提出了黑龙江省应结合当地实情制定有效的产品策略、价格策略、渠道策略和促销策略，提高农业旅游的知名度和影响力。 关键词：黑龙江省；农业旅游；发展模式  Abstract: since the 1980 s, with the adjustment of industrial structure in rural area, agriculture sightseeing tourism project design and development, become the important way of developing tourism in rural areas, as well as the combination of the first and the third industry has found an important entry point.With the development of ecotourism, the rural hotel has been quietly emerging in the developed areas of our country, and it has become an important bearing of rural holiday.Agricultural tourism has realized the upgrade from sightseeing to vacation tourism, and has become an important way to develop the third industry in Chinas vast rural areas.This paper makes an in-depth study of domestic and foreign agricultural tourism development, draws on the experience of domestic and foreign agricultural tourism development, and systematically expounds the concept, characteristics, function and development mode of agricultural tourism.Using the field research method, detailed understanding and analysis of the conditions for the development of agricultural tourism in heilongjiang province, analyses the unique agricultural tourism resources in heilongjiang province, convenient location traffic, good economy and powerful policy support and tourists to the actual demand of agricultural tourism, daqing agriculture is discussed on the basis the feasibility and necessity of tourism development.Through the analysis of the current sit