基于游客感知的湖南沟蓝瑶寨旅游开发研究.docxVIP

基于游客感知的湖南勾蓝瑶寨旅游开发研究 摘要 通过对湖南勾蓝瑶寨的实地调查以及当地相关政府部门的资料分析，得出湖南勾蓝瑶寨的旅游开发现状以及优势。通过进行问卷调查得出湖南勾蓝瑶寨游客的人口特征、游客对湖南勾蓝瑶寨感兴趣的旅游吸引物、游客对旅游六要素的重视程度、游客对非物质文化遗产的重视度、游客勾蓝瑶寨的民俗风情体验感、湖南勾蓝瑶寨游客对当地居民的感知情况。通过游客对湖南勾蓝瑶寨旅游的感知分析，发现其旅游开发中存在的问题。通过对湖南勾蓝瑶寨旅游开发的相关材料进行收集，通过游客对湖南勾蓝瑶寨感知评价体系进行问卷设计，阐明湖南勾蓝瑶寨旅游开发中存在的问题，借鉴国内外民族村寨旅游开发的相关经验提出相对应的对策，为湖南勾蓝瑶寨旅游开发提供建议。 关键词：游客感知；湖南勾蓝瑶寨；旅游开发；民俗旅游 Abstract The present situation and advantages of the tourism development of the Blue Yao village in Hunan province were obtained through the field investigation and the relevant government departments data analysis. Through questionnaire survey, the demographic characteristics of tourists in Hunan tourists to Hunan tick Blue Yao Zhai interested in tourism attractions, tourists to the six elements of tourism attention to the importance of intangible cultural heritage, tourists, tourists tick blue Yao Village folk customs experience, Hunan Hook Blue Yao Zhai tourists to the local residents perception. The author finds out the problems in the tourism development through the analysis of the tourists perception of the blue Yao Zhai in Hunan. Through the collection of related materials for the tourism development of the Hunan tick Blue Yao Zhai, this paper makes a questionnaire design on the perception evaluation system of Hunan tick Blue Yao Zhai, expounds the problems existing in the tourism development of the Gou LAN Yao Zhai in Hunan Province, and puts forward corresponding countermeasures for reference to the relevant experiences of the tourism development of ethnic villages at home and abroad, and provides some suggestions for the tourism development of the Hunan Key words: Visitor perception; Hunan Tick Blue Yao Zhai; tourism development; folk tourism 目录 TOC \o 1-5 \h \z \u 1绪论 1 1.1研究背景 1 1.2研究意义 1 1.3国内外研究 1 1.4研究方法及路线 2 1.4.1研究方法 2 1.4.2研究路线 2 2国内外游客感知概念 4 2.1国外游客感知概念 4 2.1.1影响游客感知因素 4 2.2国内游客感知概念 4 2.2.1影响游客感知因素 4 3湖南勾蓝瑶寨旅游开发现状 4 3.1湖南勾蓝瑶寨简介 4 3.2湖南勾蓝瑶寨旅游资源分析 5 3.3