昊羿货运代理企业的经营策略存在的问题及解决对策研究.docxVIP

昊羿货运代理企业的经营策略存在的问题及解决对策研究 摘要 我国的国际货运代理行业经历了从行业垄断到多样竞争，从单一服务到一体化服务的转型。中国加入WTO后我国货运代理市场逐渐开放，企业数量短时间内迅速增加，而剧增的行业规模中，中小型企业占了80%以上，市场的低端竞争非常激烈。因此，探讨中小型货代企业的发展对策对整个行业发展具有一定的价值和意义。金融危机的严重影响进一步加剧了货代市场的竞争，面对行业洗牌，中小型货代企业也在积极地寻求出路。 本文采取理论分析与数据统计相结合的方式，利用竞争相关理论和战略分析工具，探讨了中小型货代企业的发展对策，对当前特殊经济环境下的行业发展起到一定的借鉴作用，对行业的长远发展也起到一定的提示作用。本文可能的创新之处在于以最新的数据统计和理论分析相结合，丰富了行业研究理论体系。 关键词：货运代理；经营策略；经营风险；昊羿货运 Abstract Chinas international freight forwarding industry has undergone a transformation from monopoly to diversified competition, from single service to integrated service. After Chinas accession to the WTO, Chinas freight forwarding market gradually opened up, the number of enterprises in a short period of time increased rapidly, and a sharp increase in the size of the industry, small and medium-sized enterprises accounted for more than 80% of the market, the low-end competition is very fierce. Therefore, to explore the development of small and medium-sized freight forwarding enterprises in the development of the entire industry has a certain value and significance. The serious impact of the financial crisis further exacerbated the freight forwarding market competition, facing the industry reshuffle, small and medium-sized freight forwarding enterprises are actively seeking a way out. In this paper, the combination of theoretical analysis and data statistics, the use of competition-related theories and strategic analysis tools to explore the small and medium-sized freight forwarding enterprise development strategy, the current special economic environment for the development of the industry to play a certain role for reference, the long-term development of the industry also played a certain hint. The possible innovation of this paper lies in the combination of the latest statistics and theoretical analysis, which enriches the theoretical system of industry research. Keywords: freight forwarders; business strategy; business risk; Hao Yi freight 目录 TOC \o 1-5 \h \z \u 1 导言 1 1.1