高中英语牛津译林版高一模块4Unit1Advertisingreading（第一课时PeriodOne）：advertisements.pptVIP

on a bus * * on a house * * on a house * * on * * BTHS will enroll 1500+students this summer, Can you help it make an ad ? 八滩中学 新学期准备招录1500+新学生，你能帮学校想一个招生广告么？ * * Homework作业 Please write down an article with the title of My View on Ads within 80 words. * * 长生不老蛋 ￥1000元/个 * * Advertisements （ads） 广告 第一课时 Period One Unit 1 * 2 Think and discuss 思考讨论 What kind of ads you meet impress you most ? 你见过的印象最深刻的广告是？ * * Ads about sports brand (品牌) * * Ads about Mobile Phones * * Ads about cars * * Ads about houses * * Question 1.What is an advertisement? 广告是什么？ 2. How many types of ads? 广告可分为几类？ Commercial Advertisements CAS 商业广告 Public service Advertisements PSAS 公益广告 An ad uses words and pictures to persuade people to buy a product or service, or to believe in an idea. * * CAS PSAS 1. A commercial advertisement (CAS) is one which someone has ______ to advertise a ______ or _________. 2. Public service advertisements(PSAS)are run ________, and are meant to _____people about _____,_______,or other problems that affects ________________. paid for product service for free educate health safety public welfare * * PSAS or CAS ? PSAS * * CAS * * PSAS * * CAS * * PSAS * * PSAS * * Decide T/F 判断正误 1. Most people are not aware of how many ads are around them. 2.Ads are always meant to promote a product or service. 3.PSAS are only found in newspapers. 4.PSAS and CAS use some of the same methods. 5.CAS often give us valuable info. about how to live our lives. 6.An ad warning people against smoking is an example of a PSA. T F F T F T * * According to the article, What an ad can bring to our life? good points and shortcomings? 根据本文内容结合实际情况，广告对于大众的优缺点是什么？ Good points: An ad can help people better understand a product or idea,helping us make a good decision. Shortcomings: An ad usually plays tricks on us, which misleads people to buying unnecessary or wrong things. * * √ * * Structure 结构