CBRE+2023年日本办公室使用者调查-英_市场营销策划_重点报告202301104_ppt.pptxVIP

REPORTEvolvingWorkforcesCBRERESEARCHOCTOBERJapanOfficeOccupierSurveyOfficeStrategiesintheAgeofHumanCapitalManagement

EvolvingWorkforces?2023CBRE,INC.2CBRERESEARCHOfficeStrategiesintheAgeofHumanCapitalManagementContents1 SurveyOverviewWorkingstyles2Officestrategies3Conclusion:officestrategiesintheageofhumancapitalmanagement4

EvolvingWorkforces?2023CBRE,INC.3CBRERESEARCHOfficeStrategiesintheAgeofHumanCapitalManagementExecutiveSummaryFromJuly–August2023,CBREJapanconductedasurveytogaugethecurrentstateoftheofficemarketbysummarizingtheopinionsofofficeusersregardingpost-COVID19workingstylesandtheroleoftheoffice.Withthesustainabilityissuesgiventhehighestprioritybycompaniesintermsoftheiractualbusinessactivitiesnamedas“employeehealthandwellbeing”(65%)and“humanresourcesdevelopment”(50%),thesurveyresultsprovidetheclearestindicationyetthatbusinesseshaveenteredanageofhumancapitalmanagement,inwhichbusinessstrategiesandhumanresourcesstrategiesareinextricablytiedtogether.Thequestionthenarises:inwhatwayarecompaniesinvestinginhumanresourcestocreateenvironmentsthatfosterinnovation?TheresultsofthesurveyconductedbyCBREfocusingontheissuesof“workingstyles”and“officestrategies”canbesummarizedasbelow.WorkstylesThecurrentaverageofficeattendancerateis70%.Futureassumptionsareatthesamelevel,suggestingthatofficeattendancerateshavenowstabilizedfollowingthepandemic.Officeseat-to-employeeratios,ontheotherhand,areprojectedtoremainataround90%,meaningthatanyreductionsinofficespacearelikelytobelimitedinscope.Reductionsinstandardofficespacearelikelytobetheresultofconversionsto“privaterooms,conferencerooms,andmeetingspaces”or“publicspaces*”,underscoringtheincreasedfocusontheoffice’sfunctionasacommunityhub.Thefactthatlow