值得借鉴：战略管理.pptxVIP

战略管理Strategic Management公共管理学院城市管理系2003年9月

第三讲 战略匹配StrategicMatchIII.内外条件的分类ClassificationofInternalandExternalConditions优势Strengths:竞争优势competitiveadvantage+stableandhealthyinternalatmosphere（稳定、健康的条件））.弱势Weaknesses:竞争弱势competitivedisadvantages+anunstableandunhealthyinternalatmosphere（不稳定的内部条件）

一、优势和弱势StrengthsandWeaknesses1.优势StrengthsDistinctive com(1) 核 心 心竞争力(leverage):productdesign,lowcost,highefficiency,leadership in productinnovation, abilityto influenceandother,of costofcapital,CRM-customerlegislation,controlmassiveavailabilityrelationsmanagement.Examples:Toyota—quali