战略分析工具运用dell computer 2000.pdfVIP

MissionStatementComponents

1.Customers

2.Productsorservices

3.Markets

4.Technology

5.Concernforsurvival,profitability,growth

6.Philosophy

7.Self-concept

8.Concernforpubicimage

9.Concernforemployees

3

MissionStatement

ThemissionatDellComputerCorporationistofirstmeettheneedsand

desiresofourpotentialandexistingbusiness,educational,ernmental,

andindividualconsumers(1).WestrivetobethebestComputer

intheworldatdeliveringthebestcustomerexperience.Theuseofour

DirectModelenablesustoofferhighqualitycomputersystems,related

products,andsupport(2)toworldwidemarkets(3)atcompetitiveprices.

Ourbuildtoorderconceptandabilitytolookforwardsetsusapartfrom

competitorsandallowsusseveralcompetitiveadvantages(7).By

employingthelatesttechnologicaladvances(4),weareabletofulfillour

promisetothemarketwhilesustaininghighlevelsofgrowth,profitability,

andliquidityforourshareholders(5).AtDell,webelieveinsharing

informationwithrsandbuyers,stickingtowhatwedobest,and

partneringwith“bestlass”companies(6).Weunderstandthatahealthy

society,environment,andworkarecriticaltooursuccess.Every

aspectofourbusinessoperatestoensureabetterqualityoflife,ahealthier

environment,andadedicated,skilled,andsatisfiedwork(8,9).

4

Opportunities

•Thecomputerindustryipectedtogrown15to20percentfor

thenextthreetofiveyears

•isalargeuntappedmarketandconditionsareingmore

favorableforngbusiness

•Manydevelocountriesarereasingthenumberof

ephonesandlines

•Compaq’sU.S.marketsharefell