战略管理PPT33页完整版.pptVIP

29三月2024战略管理PPT33页

ChapterRoadmapWhatDoWeMeanByStrategy?StrategyandtheQuestforCompetitiveAdvantageIdentifyingaCompany’sStrategyWhyaCompany’sStrategyEvolvesOverTimeACompany’sStrategyIsPartlyProactiveandPartlyReactiveStrategyandEthics:PassingtheTestofMoralScrutinyTheRelationshipBetweenaCompany’sStrategyandItsBusinessModelWhatMakesaStrategyaWinner?WhyAreCraftingandExecutingStrategyImportant?

ThinkingStrategically:

TheThreeBigStrategicQuestions1.What’sthecompany’spresentsituation?2.Wheredoesthecompanyneedtogofromhere?Business(es)tobeinandmarketpositionstostakeoutBuyerneedsandgroupstoserveDirectiontohead3.Howshoulditgetthere?Acompany’sanswerto“how

willwegetthere?”isitsstrategy

WhatDoWeMeanBy“Strategy”?ConsistsofcompetitivemovesandbusinessapproachesusedbymanagerstorunthecompanyManagement’s“actionplan”toGrowthebusinessAttractandpleasecustomersCompetesuccessfullyConductoperationsAchievetargetlevelsof

organizationalperformance

TheHowsThat

DefineaFirmsStrategyHowtogrowthebusinessHowtopleasecustomersHowtooutcompeterivalsHowtomanageeachfunctional

pieceofthebusiness(RD,production,marketing,HR,finance,andsoon)HowtorespondtochangingmarketconditionsHowtoachievetargetedlevelsofperformanceStrategy

isHOW

to...

Choosingthe“Hows”ofStrategyStrategicchoicesabout“how”arebasedonTrial-and-errororganizationallearningaboutwhathasworkedandwhathasnotworkedManagement’sappetitefortakingrisksManagerialanalysisandstrategicthinkingabouthowbesttoproceed,givenmarketconditionsandthecompany’scircumstancesInchoosingastrategy,managementisineffectsaying, “Amongallthemanydifferentbusinessapproachesandwaysofcompetingwecouldhavechosen,wehavedecidedtoemploythisparticularcombinationofcompetitiveandoperatingapproachesinmoving