2024年广告业展望(英).docVIP

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January2024

2024AdvertisingOutlookReport

Keyinsightsonmarketingtrendsthatwillimpactthecomingyear,withdatagatheredfrom1,000+leadingmarketingindustryprofessionals.

Tableofcontents

Introduction 3

ForewordbyJoannaO’Connell 4

Insight#1:Macroadspend

trendsreflectindustryoptimism 6

Insight#2:FocusonAIcomes

atexpenseofMetaverse 7

Insight#3:CurrentapplicationsofAIfocuson

researchandanalyticsovercontentgeneration 9

Insight#4:Brandadvertising

investmentcontinuestoaccelerate 10

Insight#5:Thecreative-mediagappersists 12

ConclusionandMetho

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