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DellComputer–2000PrenticeHall,20011
VisionStatementTobecometheworldleaderincomputersalesforhome,office,anduniversityuse.2
MissionStatementComponents1.Customers2.Productsorservices3.Markets4.Technology5.Concernforsurvival,profitability,growth6.Philosophy7.Self-concept8.Concernforpubicimage9.Concernforemployees3
MissionStatementThemissionatDellComputerCorporationistofirstmeettheneedsanddesiresofourpotentialandexistingbusiness,educational,governmental,andindividualconsumers(1).WestrivetobethebestComputerCompanyintheworldatdeliveringthebestcustomerexperience.TheuseofourDirectModelenablesustoofferhighqualitycomputersystems,relatedproducts,andsupport(2)toworldwidemarkets(3)atcompetitiveprices.Ourbuildtoorderconceptandabilitytolookforwardsetsusapartfromcompetitorsandallowsusseveralcompetitiveadvantages(7).Byemployingthelatesttechnologicaladvances(4),weareabletofulfillourpromisetothemarketwhilesustaininghighlevelsofgrowth,profitability,andliquidityforourshareholders(5).AtDell,webelieveinsharinginformationwithsuppliersandbuyers,stickingtowhatwedobest,andpartneringwith“bestinclass〞companies(6).Weunderstandthatahealthysociety,environment,andworkforcearecriticaltooursuccess.Everyaspectofourbusinessoperatestoensureabetterqualityoflife,ahealthierenvironment,andadedicated,skilled,andsatisfiedworkforce(8,9).4
OpportunitiesThecomputerindustryisexpectedtogrown15to20percentforthenextthreetofiveyears Chinaisalargeuntappedmarketandconditionsarebecomingmorefavorablefordoingbusiness Manydevelopingcountriesareincreasingthenumberoftelephonesandlines Compaq’sU.S.marketsharefellfrom16.8percentto15.3percentTheInternetisbecomingessentialforbusiness Compaqderivesmostofitsbusinessfromorganizationalcustome
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