授权店员：释放员工的全部潜力（英）-8页.pdfVIP

EMPOWERINGSTOREASSOCIATES:

HOWCULTUREANDTECHNOLOGYCAN

UNLEASHWORKERS’FULLPOTENTIAL

SPONSOREDBY

SPECIALREPORT

INTRODUCTION

Frontlineworkersarebusierthanever,andretailersneedtobalancebothpersonalandtechnologicalbenefitsif

theywanttoattractandretaintoptalent.

Themodernstoreemployeeneedstobeahighlyskilledspecialistaswellasahighlyefficientoperator.Asa

result,theyneedtop-tiertoolsandtrainingthatallowthemtoliveuptotheirfullpotential.Butthisisonlyhalf

oftheequation:ifretailerswanttokeepthesehighperformerswithintheirorganizations,theyneedtoinvestin

incentivesandprogressionopportunitiesthatallowthemtothriveintoday’scompetitivelaborenvironment.

Whiletheseimperativesareespeciallycriticalforbrandslookingtorecruityoungeremployees,theyare

increasinglyrelevanttoemployeedemographics.

WeknowthatGenZreallywantstohaveapurposefulconnectionwiththeirworkandwiththeircareer,”said

AlfredIshak,SeniorDirectorofResearchandIntegration/PeopleDevelopmentatHuman8inaninterviewwith

RetailTouchPoints.“Well,wewantthattoo.Wealwayswanttohireandemploypeoplethatwantittobe

morethanajob,andwhowanttofeellikethisfulfillssomeofthatneedforpurposeintheirlife.Afterall,theyre

spendingsomuchtimewiththeiremployer.

Keepingassociatesfulfilledintheirjobs,andthereforeworkingtotheirfullestpotential,isanever-evolvingtask.

Retailersneedtoplanouttheirstrategyinboththeshortandlongterm,whileconsideringwaysto:

•Driverecruitmentandretention:Retailersshouldstrivetomakejobsanattractivecareer,notadead-

endjob.Theycandosobycreatingaculturethatsupportsitsworkersaswellasofferingpayandother

benefitscommensuratewiththeexpectationsofthemodernreta