阿里巴巴旗下诚信通产品及其网店运营分析.docxVIP

摘要

电子商务在中国市场的发展日新月异，B2B电子商务在我国的发展也日迅速，其中出现的电子商务服务产品存在着与传统产业产品极大的不同。阿里巴巴旗下“诚信通”产品的诞生为中小企业更好的解决网络贸易诚信问题，也为中小企业更好的开展网络市场提供了良好的服务。

本文以阿里巴巴旗下的“诚信通”产品的发展历程、服务内容以及诚信档案为基础，以中山市艾普照明公司的网店为研究对象，针对对艾普照明网店的运营发展优势、劣势、面临的机会与挑战进行现状分析；最后针对目前存在的问题，如店铺客户体验不佳、网店运行操作性不足、客服人员服务不到位等造成的企业竞争力不足的问题，等给出了通过优化店铺客户体验、网店客户关系管理、提高网店操作性、获取平台流量以及提升买家综合服务能力的运营优化对策，希望通过本文的分析和建议为其提高销量，增强综合竞争力，从而使企业实现新的跨越。

关键词：电子商务，阿里巴巴，诚信通，网店运营

Abstract

Withtherapiddevelopmentofe-commerceinChinamarket,B2Be-commerceisalsodevelopingrapidlyinChina,amongwhichthee-commerceserviceproductsaregreatlydifferentfromthetraditionalindustrialproducts.ThebirthofAlibabasTrustPassproductshasbettersolvedtheproblemofnetworktradeintegrityforsmallandmedium-sizedenterprises,andalsoprovidedgoodservicesforsmallandmedium-sizedenterprisestobetterdevelopthenetworkmarket.

Basedonthedevelopmentprocess,servicecontentandintegrityfilesofAlibabasTrustPassproducts,thispapertakestheonlinestoreofZhongshanAipulightingcompanyastheresearchobject,andanalyzesthecurrentsituationoftheadvantages,disadvantages,opportunitiesandchallengesoftheoperationanddevelopmentoftheonlinestoreofAipulighting.Finally,itanalyzestheexistingproblems,suchaspoorcustomerexperienceandonlinestoretransportationTheproblemsofthelackofbusinesscompetitivenesscausedbythelackofoperationalabilityofthebankandtheinadequateserviceofcustomerservicepersonnel,etc.,etc.havegiventheoperationaloptimizationcountermeasurestooptimizethestorecustomerexperience,onlinestorecustomerrelationshipmanagement,improvetheoperationalabilityoftheonlinestore,obtainplatformtrafficandimprovethecomprehensiveserviceabilityofthebuyer,hopingtoimprovethesalesvolumeandenhancethecomprehensivecompetitivenessthroughtheanalysisandsuggestionsofthispaper,Sothatenterprisescanachievenewleaps.

Keywords:E-co