媒体监测分析报告模板.ppt

PRfocusinFebruaryPRarticlessupportMediaexposureanalysisCompetitors’keymovementPRFocusinMarch2008Tableofcontent

ExecutivesummaryPeriodCovered:December1st–December31st,2008Location:China

Monitoringscope:AllprintmediaandwebsiteinChina Topic:KonicaMinolta-MFPCompetitors:FujiXerox,Cannon,Ricoh,Sharp,Toshiba,Aurora-PrinterCompetitors:Brother,Epson,HP,Panasonic,Samsung-Corporatenews:MFPandcolorlaserprinterproductsPARAMETERSRANKINGNumber1Number2Number31.ShareofInk(ClippingNo.)KonicaMinoltaHPFujiXerox2.ShareofInk(WordsNo.)KonicaMinoltaHPFujiXerox3.CirculationComparison(PrintOnly)HPFujiXeroxKonicaMinolta4.EAVcomparisonKonicaMinoltaHPFujiXerox5.SubjectAreasCorporateKonicaMinoltaFujiXerox/MFPSharpFujiXeroxKonicaMinoltaPrinterHPKonicaMinolta/Samsung/InDecember,KonicaMinolta’sclippingwon4championsandtookonesecondandtwothirdsinallfields.InEVAfield,ittookalotofmoneyonexperiencesharingmeetinginthismonth,thusitwenttothechampion.KonicaMinolta’sperformanceincorporatefieldwasstillgreatlyexcellentinDecember.Italsopointedonholdingcolorforum.HP’sperformancewasalsobetterthanlastmonth.Itwon2championsand3seconds,mainlybecauseitlaunched2000-yuancolorlaserprinteronmajordailiesandITonline.FujiXeroxwonthreesecondsandthreethirds.WhichwasimportantinMFPfieldisthatSharppopularizedAR-2718andAR-2918onITonline.Panasonic,Brother,EpsonandAurorahadnonewsfoundinDecember.

1.ClippingnumbersforallplayersBreakdownoftheclippingnumbersforallplayers,categorizedbyCorporate,MFPandPrinternews.KeyMFPplayersKeyprinterplayersTotalCorporateMFPPrinterKM114822111FujiXerox4417270Canon200200Ricoh4040Sharp230230Toshiba160160Aurora0000Brother0000Epson0000HP620062Panasonic0000Samsung110011

2.Shareofinkbyclippingnumber(percentage)Comparativepercen