人民大2024战略管理（第13版）英文版PPT(1)david_sm13_ppt_11.ppt

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人民大2024战略管理（第13版）英文版PPT(1)david_sm13_ppt_11.ppt

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Chapter11

Global/InternationalIssuesStrategicManagement:

ConceptsCases13thEditionFredDavid

1Copyright?2011PearsonEducation,Inc.

2Copyright?2011PearsonEducation,Inc.

Global/InternationalIssues “Sadbuttrue,U.S.businesspeoplehavethelowestforeignlanguageproficiencyofanymajortradingnation.U.S.businessschoolsdonotemphasizeforeignlanguages,andstudentstraditionallyavoidthem.” -RonaldDulek3Copyright?2011PearsonEducation,Inc.

GlobalIssuesGlobalconsiderationsimpactvirtuallyallstrategicdecisionsAworldmarkethasemergedItisdifficultforafirmtosurviverelyingsolelyondomesticmarkets4Copyright?2011PearsonEducation,Inc.

MultinationalOrganizationsInternationalfirmsormultinationalcorporationsfacemanycomplexvariables:SocialCulturalDemographicEnvironmentalPoliticalGovernmentalLegalTechnologicalCompetitiveopportunitiesandthreats5Copyright?2011PearsonEducation,Inc.

PotentialAdvantagesofInternationalOperationsGainnewcustomersAbsorbexcesscapacity,reduceunitcosts,andspreadeconomicrisksAllowfirmstoestablishlow-costproductionfacilitiesCompetitionmaybelessintense6Copyright?2011PearsonEducation,Inc.

PotentialAdvantagesofInternationalOperationscontinuedReducedtariffs,lowertaxes,andfavorablepoliticaltreatmentJointventurescanenablefirmstolearnnewtechnology,culture,andbusinesspracticesEconomiesofscalePowerandprestigeindomesticmarketsmaybesignificantlyenhanced7Copyright?2011PearsonEducation,Inc.

PotentialDisadvantagesofInternationalOperationsForeignoperationscouldbeseizedDifferentandoftenlittle-understoodsocial,cultural,demographic,environmental,political,governmental,legal,technological,economic,andcompetitiveforcesWeaknessofcompetitorsoverestimatedDifferentlanguage,culture,andvaluesystemsUnderstandingofregionalorganizationsneededDealingwithtwoormoneysystems8Copyright?2011Pearso