人民大2024管理学原理（第10版）英文教学课件robbinscoulter_fom10_inppt_05.pptx

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人民大2024管理学原理（第10版）英文教学课件robbinscoulter_fom10_inppt_05.pptx

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FundamentalsofManagementTenthEditionChapter5Foundations

ofPlanningCopyright?2017,2015,2013PearsonEducation,Inc.AllRightsReserved.

LearningObjectives5.1Discussthenatureandpurposesofplanning.5.2Explainwhatmanagersdointhestrategicmanagementprocess.5.3Compareandcontrastapproachestogoalsettingandplanning.5.4Discusscontemporaryissuesinplanning.

LearningObjective5.1Discussthenatureandpurposesofplanning.

WhatIsPlanning?Planning:Theprimarymanagementfunction.

Exhibit5-1ReasonsforPlanning

CriticismsofFormalPlanningMaycreaterigidityCan’treplaceintuitionandcreativityFocusesattentionontoday’ssuccess,nottomorrow’ssurvivalReinforcessuccess,whichmayleadtofailure

FormalPlanningandOrganizationalPerformanceDoesitpaytoplan?HigherprofitsHigherreturnonassetsImprovedqualityofplanningAppropriateimplementation

LearningObjective5.2Explainwhatmanagersdointhestrategicmanagementprocess.

StrategicManagementWhatmanagersdotodevelopanorganization’sstrategies

TheImportanceofStrategicManagementIthasapositiveimpactonorganizationalperformanceItpreparesmanagerstocopewithchangingsituationsItguidesmanagerstoexaminerelevantfactorsinplanningfutureaction

Exhibit5-2StepsintheStrategicManagementProcess

Exhibit5-3Step1:IdentifyMission,GoalsandStrategiesSource:Robbins,StephenP.,Coulter,Mary,Management,13thEd.,?2016,p.238.ReprintedandelectronicallyreproducedbypermissionofPearsonEducation,Inc.,NewYork,NY.

ExternalandInternalAnalysesStep2:ExternalAnalysisCompetitionComponentsofenvironmentThreatsandopportunitiesStep3:InternalAnalysisResourcesCapabilitiesCorecompetenciesOrganizationalstrengthsandweaknesses

Formulating,Implementing,andEvaluatingResultsStep4:FormulateStrategiesCorporateBusinessFunctionalStep5:ImplementStrategiesStep6:EvaluateResultsHoweffectivehavestrategiesbeen?Whatadjustmentsare