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（京津冀协同发展下的河北旅游业发展策略）
人文学院中文一班刘梦兰
学号：201422400534
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目录
（一）活动背景···········································4
（二）SWTO分析·········································4
2.1优势（Strength）分析································4
2.2劣势（Weakness）分析································5
2.3威胁（Threat）分析··································6
2.4机遇（Opportunity）分析·······························6
（三）活动目的及意义·····································6
（四）活动目标及主题·····································7
（五）活动具体设计与安排·································7
5.1活动一：网上评比河北人气景点·····················7
第一步：选出人气景区前三甲······················7
第二步：幸运获奖者被赞助旅游·····················8
第三步：总结前三甲景点之旅······················8
5.2活动二：开展河北旅游景点研讨会··················8
会议概要·········································8
会议具体内容·····································9
会议具体安排·····································9
会议日程及议程··································10
5.3活动三：燕赵之旅展览会···························11
展区设计概要（图/文）·····························11
具体展区设计····································11
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第一展区：河北自然景点展区·······················11
北戴河·····································11
野三坡·····································11
苍岩山·····································12
第二展区：河北历史文化名城镇展区··················12
邯郸馆······································12
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